2023 | Illustration & Graphic Design

Fitbit Arm Party Fashion Sketches
Fitbit Arm Party is an earned media activation that partnered with Gorjana, a jewelry brand to create Fitbit Luxe that put personal style at the forefront and changed the perspective on smart watches/fitness trackers. To earn attention from media, I illustrated fashion sketches of several influencers with renditions of each wearing a signature gold watch band to include in their PR box. I also worked with the creative team to design packaging.